Back to CV

Koohrang Hotel Website Design

Accommodation Website Design, Web Development, SEO
Koohrang Hotel Image Chelgerd Ski Resort Dimeh Spring

Project Summary

The project involved the design and development of the 3-star Koohrang Hotel website (located in Chelgerd), executed over **1.5 months**. The goal was to increase direct online bookings, introduce local tourist attractions, and enhance the brand's digital presence. This site acts as a powerful sales and marketing tool for the hotel.

Technologies Used

HTML CSS JS PHP Adobe Photoshop

Project Timeline (1.5 Months)

Phase Duration Deliverables Status
Photography, Site & Competitor Analysis Week 1 Professional photography of the hotel and surrounding attractions, competitor analysis, and assessment of key hospitality industry needs. Completed
Frontend Design & Development Weeks 2-4 UI/UX design aligned with the hotel's brand, and implementation of responsive frontend code (HTML/CSS/JS). Completed
Comprehensive Review and Debugging Week 5 Execution of functional tests, debugging, cross-browser compatibility testing, and final launch preparation. Completed
Basic SEO and Search Console Setup Week 6 Implementation of technical SEO, setup of Google Search Console and Google Analytics, and data structure definition (Schema). Completed
SEO and Content Optimization From Week 7 to Present Ongoing work on content SEO, link building, and site performance monitoring. (50% of total SEO work was my responsibility with my coworker.) Completed

Ecotourism & Conversion Strategy

Recognizing the hotel's prime location near attractions like the Chelgerd Ski Resort, the core objective was to turn these into bookable services and increase the conversion rate of accommodation packages.

  • **Strategic Content SEO:** Created dedicated, SEO-optimized landing pages to capture high-intent regional search traffic for local attractions (e.g., Dimeh Spring and Ice Cave).
  • **Tour Booking Integration:** Embedded the hotel's "Half-Day Tours" booking module into the main reservation process to maximize ancillary service sales.
  • **Visual Strategy:** Used high-quality images (photographed by me) to create a sense of luxury travel, thereby strengthening the hotel's brand identity and visual appeal.

**Impact:** Significantly increased organic visibility for local tourism keywords and maximized upsell opportunities through accommodation/tour packages.

My Role and Responsibilities

Role Responsibilities Impact
UI/UX Designer & Frontend Developer
  • Designed high-fidelity wireframes and mockups in Figma.
  • Developed a responsive user interface (UI) using HTML, CSS, and JavaScript.
  • Optimized images and code for fast loading speeds.
 Created a smooth and aesthetic user experience that directly impacts user trust and booking conversion rates.
Photographer & Visual Strategist
  • Conducted professional photography of the hotel and key regional attractions (Ski Resort, Dimeh Spring).
  • Edited and optimized images in Adobe Photoshop for web use.
  • Determined image layout on pages for maximum visual impact.
 Provided unique, high-quality visuals that reinforced the hotel's brand identity and enhanced its visual appeal.
Backend Developer (PHP)
  • Developed and managed server-side logic (Back-end) using PHP.
  • Managed booking and room information data.
  • Optimized PHP code for security and performance.
 Ensured the secure and stable operation of the booking system and hotel data management.
SEO Specialist (50%)
  • Conducted analysis and research of targeted keywords in the tourism sector.
  • Setup and monitored site performance via Search Console and Analytics.
  • Optimized URL structure, meta tags, and site speed. (50% of the total SEO work was my responsibility with my coworker.)
 Increased the site's search ranking and improved the hotel's reach to potential customers through organic traffic.
View Website